Big AMS Changes Ahead

In case you hadn’t logged into your AMS account yet today, it’s changed. Finally authors who access AMS through their KDP dashboard have the same metrics and display options as those who access AMS through an Advantage account.

This means you can see ad spend and sales for a period of time and not just the lifetime of an ad. (As someone who runs ads for years at a time I have to say this is a very very nice feature to have. Who knew I was up to almost 40 million impressions across all my ads? Not me.)

Also, if you ignored all my advice and focused on Product Display ads, those can no longer be created as of today and existing ones will disappear as of February 5th. (They’re being replaced with Locksreen ads which are one of the places that PD ads used to display. So looks like no more of that box right under the buy option on a book’s product page, at least not using that ad type.)

You can also now use product targeting with your Sponsored Product ads.

There’s a nice summary of the changes available here. (The link should also be available in your AMS account when you go in. Don’t be shocked when you see the new display. It may take some getting used to if you haven’t seen it yet.)

Anyway. Another day, another change.

I will say this makes the AMS video course and book less relevant. I’ll leave them up, but a lot of the mechanics section of both have now become largely outdated. I have no plans to update either one at this point.