Ah, Choices

It’s interesting thinking about a “normal” job versus publishing (or really any entrepreneurial venture) because a normal job doesn’t really involve the same number of branching paths as publishing. And I’d say to a certain extent the biggest challenge of publishing is in that freedom to choose so many paths.

Which is not to say that a normal job doesn’t involve choices, especially a “professional” job like the one I had right out of college. There were any number of times during the almost decade that I worked for that first company where I had to decide whether to apply for different positions. Did I want to be a manager? Did I want to move to Dallas? Or to DC? Did I want my career to progress or was I good where I was? Should I stay within my department or try to move to a different one? Would getting an MBA help me move up? Should I do that even if it took away from my current job performance?

But the reality is I could’ve not made any choices and still coasted along just fine for years at that company. Once I was hired, all I really had to do was show up and be competent at my job. As a matter of fact, had I been less driven to make choices and want improvement it’s possible I could still be very happily putting along working at that company, still in the office I started out in, earning the type of salary that lets a person have a nice middle-income life with a house, a golden retriever, and 2.2 kids.

(Of course, I’m not that type of person, unfortunately.)

Which leads to publishing where you can be competent at the writing but still fail because you took Path A when Path B was the path to success.

And the reality is that the path to success is not Path A or Path B, it’s Path A-1-c-(2)-f-4.-z. It’s not just one little choice you make once and BOOM success. It’s like ten choices that all have to be made right and then you’re good for a day or a month or a year and if you don’t make the next choice right, well, back to square one.


Did you write something that will sell?

Did you pick the right path to reach your readers? Trade versus self-pub, KU versus wide.

Did you make the right choices along that path you chose? Good publisher/bad publisher, genre-appropriate cover and pricing, advertising.

Did you pivot when you should have? Did you not pivot and stay the course when you should have?

Did you trust the right people?

Every single one of those is a branch along the path. And every single one can lead to a dead end.

And, sure, you can reverse course. I know fiction authors who tried self-pub and failed and then signed six-figure trade pub deals. I know authors who tried one genre and failed and then tried another and found tremendous success. I know authors who started wide and then went into KU and did very well (to the tune of $50K a month).

But while they were finding that path and backing up and starting over and trying again, no one was paying their bills. Because that’s how entrepreneurship works. All the glory if you succeed, but all the failure and sleepless nights on the way there, too.

I currently find myself living in some sort of fractured reality where publishing comes into play because for at least the first four months of the year, things have been good overall. Really good. I have some series that are doing quite nicely.

And yet at the same time I find myself looking at a couple of my series and thinking, “How did I f you up that bad? And how do I fix it now?” And then thinking, “Ugh, KU. Fricking Amazon and their fricking exclusivity b.s. and distortion of the entire ebook fiction market with their thumb on the ranking scale in favor of their own damned books so that we’ll all cave and go exlucusive with them so they can then burn us down in fire five years from now.”

But, ya know, that’s just me. Haha. Sigh.

Ah, choices.