More Amazon A+ Content Thoughts

I just went through the process of updating some of my A+ content on Amazon so thought I’d share a few additional thoughts.

One, someone pointed out that on mobile the A+ content shows up above the blurb. So if you think you have a really powerful blurb and that’s what sells your books, you may not want to use it. Or may only want to use it on your print titles which may be more likely to be purchased by desktop users.

Two, I found out the hard way that you have to list all versions of the book separate for the content to show up on the product page. So I’d listed my ebook ASINs when I set up my content and had to go back and edit the ads to include my print ASINs.

Three, you can only put the content on books published via Amazon. For example, I have a couple of print books that I only publish through IngramSpark because I want them to have spine text and for those ones I couldn’t add A+ content.

Four, Amazon will automatically copy your U.S. content to the UK, DE, IN, CA, and AU stores for you. All you then have to do is go to each of those stores and click the “show auto-created content” button to show those ads. They’ll be in draft format so you have to go through and submit them for approval, but at least you won’t have to recreate them.

Five, if you do edit a U.S. ad the foreign copies will revert back to draft. This includes adding new books to the listing. So when I added my print books to my A+ content in the U.S. that put all of my foreign ads back to draft. (Good times.)

But, yeah, overall I like it. I’m sure readers that scroll for rank and reviews aren’t as happy, but that’s a very small subset of most readers and probably mostly author-types that do that I’d think.

Amazon A+ Content

Of course the day after I made my post that mentioned A+ Content and said I didn’t have any of my own to show, my content was approved. So thought I’d circle back here to show what I did. Obviously it’s not perfect, because it usually takes me a dozen tries to get advertising-type content where I want it, but just to give a few more ideas.

So for the non-fiction, here’s what I put together for my Excel Essentials series:

I love this. Because it lets me show on one page how the three series work together. So people can see that there’s a quiz book to support each of the main titles and also which of the main titles each of my Easy Excel titles are derived from.

Also, at least as of this moment, my product page shows the main product description, the series listing, an also-bought carousel, an also-read carousel, and then this. The first sponsored ads carousel is below the about the author section. Amazon is constantly changing things so no guarantee that will hold, but yay for owning more of my product page and with useful information for potential customers.

On the fiction side, with my fantasy series I changed out the cover last year for something more symbol-based than character-based but I’ve noticed that with FB ads the ones that perform the best are the ones with the original character in the background, so I figured I’d use A+ Content to get that on the Amazon product page.

I included the also read carousel just above so you can see an example of what the series covers now look like. Books 2 and 3 are the first two entries listed there (Rider’s Rescue and Rider’s Resolve).

For my cozies I went in a different direction.

Already I think that comparison chart there that shows the two collections generated a sale this morning since that comparison chart links right to the collection pages and usually I see sales of the books 4-6 collection but not the books 1-3 collection.

So there you have it. A few ways to use A+ Content. I’m very pleased with it, but will likely be fiddling and changing things around as I usually do. I may not get things right the first go round, but the key is to keep improving as you learn more, right? Right.