I just went through the process of updating some of my A+ content on Amazon so thought I’d share a few additional thoughts.
One, someone pointed out that on mobile the A+ content shows up above the blurb. So if you think you have a really powerful blurb and that’s what sells your books, you may not want to use it. Or may only want to use it on your print titles which may be more likely to be purchased by desktop users.
Two, I found out the hard way that you have to list all versions of the book separate for the content to show up on the product page. So I’d listed my ebook ASINs when I set up my content and had to go back and edit the ads to include my print ASINs.
Three, you can only put the content on books published via Amazon. For example, I have a couple of print books that I only publish through IngramSpark because I want them to have spine text and for those ones I couldn’t add A+ content.
Four, Amazon will automatically copy your U.S. content to the UK, DE, IN, CA, and AU stores for you. All you then have to do is go to each of those stores and click the “show auto-created content” button to show those ads. They’ll be in draft format so you have to go through and submit them for approval, but at least you won’t have to recreate them.
Five, if you do edit a U.S. ad the foreign copies will revert back to draft. This includes adding new books to the listing. So when I added my print books to my A+ content in the U.S. that put all of my foreign ads back to draft. (Good times.)
But, yeah, overall I like it. I’m sure readers that scroll for rank and reviews aren’t as happy, but that’s a very small subset of most readers and probably mostly author-types that do that I’d think.
M.L. Humphrey 