Amazon Taketh, Amazon Giveth

I logged onto my AMS dashboard today to find that I now have the option to show Kindle Unlimited page reads attributed to an ad, something people have been asking for for ages and ages. You can add it by customizing your columns and going to the very bottom of the list, assuming it’s available to you. I mentioned it on Kboards and someone said they didn’t see it, so it may be rolling out.

I don’t know how well it works or how timely it is because I’m not currently advertising any books that are in KU and it doesn’t look to be retroactive. I had ads running in the past on books that were in KU but activating that option didn’t display results for those old ads.

Nice that they added that since they took away displaying any associated sales that weren’t for the formats specifically listed in an ad. I get that a lot of people complained to them about that, but it would’ve been nice to leave the information available in a separate column somewhere.

(Maybe they’re trying to discourage people from using ad copy? Because the only way to list multiple formats, I believe, is to have an ad with no ad copy, but I could be wrong and am too lazy to go check right now.)

On one hand I’m glad that Amazon keeps trying to improve AMS. On the other hand, this is exactly why I ended up unpublishing my books on AMS ads. Because all of the practical, here’s how it works sections became outdated almost as soon as I wrote them.

One guarantee in this business: it is constantly changing.

Author: M.L. Humphrey

M.L. Humphrey is a former securities regulator, registered stockbroker (although only briefly), and consultant on regulatory and risk-related matters for large financial institutions with expertise in the areas of anti-money laundering regulation, mutual funds, and credit rating agencies. Since 2013 M.L. has also been a published author under a variety of pen names and across a variety of subjects and genres.

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