Words Have Weight

And because certain words have more weight than others it is important that they are used appropriately.

Years ago when I was still skydiving I remember someone posting about an incident where someone had died and throwing around words like “negligent” and “fraud” when those words did not in fact apply.

About a year ago on one of the writing forums someone kept calling authors who report issues to Amazon “snitches.”

This week with the blow-up on SFF Twitter I’ve seen people throwing around words like “grooming” and “rape” and “gaslighting” and “sexual harrassment”.

When those words are justified, then they should be used. Absolutely use those words that have the appropriate weight to them when they apply.

But today I saw someone Tweet that a very big-name author had been accused of rape. So I followed the link they provided because I’ve been trying to figure out why this particular author who I’ve met and liked was listed as one of the current crop of perpetrators.

(I have a pretty good spidey-sense for creeps and this guy didn’t set any of them off.)

So I saw this irresponsible Tweet that said he’d been accused of rape and I followed the link provided, and what I found on that link was someone who was basically saying that the content of this writer’s stories was rapey and exploitative and that because of that content people had been hurt by it.

Not that he himself was a rapist. But that he was questionable because he had chosen to write about a world in which rape occurred frequently.

Somehow that post was turned into a Tweet that said this man had been accused of rape. If he has, it was not in the linked post.

Worse yet, the reason this man had been under discussion in the first place was because another author had posted a list of names they’d been told about in private messages and then followed that list up with a bullet list of things those men had been accused of without saying which had been accused of what action. (And, for the record, rape was not on that list of actions these men were alleged to have committed.)

Even worse still, rather than stick around and own what they’d started that author who kicked the speculation off in the first place by posting that list and those actions deleted their entire Twitter account. That left only the circulating rumor about which authors had been named as harassers when some of the actions on that list may not have risen to that level.

This is someone’s life and reputation we’re talking about here and a string of irresponsible characterizations have suddenly painted this man as a potential rapist.

Another instance I saw this week was that someone was accused of doing something inappropriate. In that accusation thread a lot of people said, “I’ve been through something similar, it sucks”. Not that this particular person had done something to them as well, but that they had found themselves in a similar circumstance and felt similarly used by it.

From that one very vocal person took those “I’ve been there myself” generic responses and Tweeted about how multiple people had made the same accusations against that person. NOT TRUE. At least not anywhere I could find it.

These allegations are occurring in a community of writers. And, I would hope, readers. Not only that, the allegations are (in some cases rightly so) ending people’s traditionally-published careers.

It muddies the waters to misapply weighted terms and to misrepresent the claims that have actually been made.

If someone did something bad, then by all means call them out. Hold them accountable.

But use the correct words.

We’re writers. Words have weight. We should use them appropriately.

 

Hm

I keep trying to write posts for this blog and then deleting the posts. Because there’s so much going on and I have opinions about so much of it, but I just…Eh.

One of the reasons I write is to explore what I feel or think about the world. That goes for blog posts as well as novels and short stories. So there’s value to me in writing those posts. But I can’t convince myself that there’s value for me in sharing them right now.

I’m about to hit the nine year mark of trying to write with the intent of publishing.

Each year I make progress. This year my profits were more than double the poverty level for my state and I was a semi-finalist for WOTF.

Each year I also think I’m an idiot for continuing to try to do this because the writing life and all its inherent criticisms, conflicts, and uncertainties is a recipe for poor mental health and there are far easier ways to make money in this world.

But at this point I only have one more year until I hit the decade mark, so I might as well keep going. I’ve come so far already. And I like being home with my pup. And not dealing with office politics.

I just need to avoid Twitter…Ugh.

A Few Thoughts on AMS Ads vs FB Ads

As I mentioned earlier I’ve finally been taking a more serious look at Facebook ads in the last few weeks. I’d dipped a toe in here or there but never really stuck with them long enough to see if I couldĀ  make them work like I did with AMS ads. But I felt like maybe I should circle back to them for a few of my older titles where Amazon makes it harder to advertise them because they’re no longer new and shiny.

So, some thoughts. (And I talked about some of this a bit in Data Analysis for Self-Publishers, too, but this is specific to these two ad platforms.)

I think that Facebook ads are probably an excellent choice for someone who writes squarely in their genre and whose genre is big enough to support ongoing ads. So that would be thrillers, traditional mystery, contemporary romance, etc. (And you’ll notice that the people who run the big ad courses for FB ads meet this criteria.)

One of the issues I’ve had to struggle with when advertising my books on Facebook has been target audience and audience size. My books sell best to fans of certain authors and a lot of those authors are not available as a choice on Facebook. Or if they are available the audience size is small enough that I can’t imagine running ads to that author name for more than a limited period of time. My frequency goes up fast, especially in the foreign markets where the audience sizes are even smaller.

Compare that to Amazon where I can advertise to the most obscure name I can find if I want. (I don’t recommend doing so with just one name like that, but I could. And I can use any name or any combination of words I want.)

The other factor with FB ads is their complexity. I think this can be a benefit for some authors but is a problem for most.

On FB ads you can have any image you wantas well as a lot of text both above and below the ad image. Amazon ads on the other hand pretty much have the book cover and a few lines of text, if that. And the star rating and price.

The complexity of a FB ad is likely a benefit for more experienced authors who have a lot more bells and whistles they can use in an ad. They can include glowing review text AND a punchy little tagline AND a killer image that draws people in.

But for those who are new it’s more opportunities to get it wrong. You can have a killer book cover but if the ad image you choose is bad or the text you choose is clunky, all that choice can work against you.

Another thought about the two is that for FB ads tracking performance is trickier. Which is saying something because we all know that tracking AMS ad performance is challenging enough. But with FB ads, if you aren’t violating TOS and using your affiliate links or reducing ad performance by going to a landing page first, you really can’t tie specific clicks to specific sales.

This becomes a problem if you’re trying to run an ad that has multiple target audiences, for example.

I had an ad running with both Tamora Pierce and Anne McCaffrey as target authors at the same time. And I was getting good cost-per-click for both. Tamora Pierce was actually better at 7 cents a click, but Anne McCaffrey was good at 12 cents a click.

Here’s the problem, though. Turns out that Tamora Pierce doesn’t convert for me. People love the ad, they click on it, they go to Amazon, and then they don’t buy.

Whereas with Anne McCaffrey they do.

So if I were just looking at the data I can see on FB it looks like I’m doing really well getting low-price clicks with Tamora Pierce. But it doesn’t matter what those clicks are costing me because I’m not getting sales. And the only way to know that’s happening is to just run ads to Tamora Pierce one day and just run ads to Anne McCaffrey another.

FB itself has no way to know which of my clicks (if any) from their site actually bought the product on Amazon. (I would love for there to be a feedback system in place where i could manually tell them my estimated performance and have them incorporate that into their allocation algorithm, but that’s not going to happen.)

So it can be easy with FB to focus on the wrong metric. “Ooh, I’m getting lots of cheap clicks, woohoo!” What matters is are you making a profit. Are those clicks resulting in sales. And that takes more effort to figure out than AMS ads.

I do think if you’re in a good genre for it and have everything aligned that FB ads have probably far more potential than AMS ads. But I am also very glad that I started with AMS ads before I tried moving to FB ads. Because I would have probably lost a lot of money on FB ads early on because the books I had to sell were not packaged to sell well through FB ads.

One final thought. I’ve seen both on author boards and in the group for the class I’m taking people say, “What am I doing wrong? My cover is fantastic, my blurb is great, my reviews are wonderful, my landing page is stellar, and yet I’m not getting the sales I would expect.” And I have to say that most times when the person provides a link in those situations that’s not actually true.

I saw one where the color scheme for the cover was completely different from all other books in the genre. Another where the review quote at the top of the landing page was formatted in such a way it wasn’t clear it was a review quote. Another where the blurb text was clunkier than it needed to be.

Trust me, I don’t get this right myself half the time, so I’m not going to wade in there and tell anyone what they’re doing wrong. But if you think everything is perfect and you’re just somehow not getting sales, then everything is not perfect. There is a disconnect somewhere and you have to keep poking at it to find where that disconnect is. That’s true of AMS ads or FB ads. You either aren’t targeting the right audience or aren’t packaging your book in a way that appeals to the audience it should appeal to.

Anyway. Something to think about. (And now the dog must be fed because she’s big enough to make a meal of me if I fail to provide for her.)

 

Amazon Advertising Problematic Change

I’m sure some people received an email this week from Amazon Advertising and were incredibly pleased at the change they announced. Per the email, “As of 1 July 2020, sales for current and new Sponsored Products campaigns featuring Book ASINs will be reported for the advertised ASIN only. Prior to this date, reporting may have included sales for various formats of the title advertised.”

I will tell you why this is bad. My AMS ads for ebook often generate paperback sales and my adds for paperbacks often generate ebook sales. Having that type of data reported in the dashboards confirms that that happens and better lets me see my ad performance.

Now, they think the simple solution is to just list all formats of the book in your ad. But here’s the thing, I’ve found that for each of my books one format or another is the better one to advertise. It’s the price and image that appeals more to shoppers. And I’m not going to list multiple versions of the product in my ad and decrease my ad performance just to see which products are selling.

I know a lot of authors freak out about “OMG, AMS says I sold something but that book I was advertising didn’t sell” so I figure Amazon got tired of hearing about that and having to explain over and over and they thought this was a solution.

But it’s a bad one for Amazon long-term. People will assume that the ads are not doing as much as they actually are and back off on ad spend. Which I guess is good for me since I rarely use the dashboard as the ultimate arbiter of my performance. But monitoring ad performance in the short-term is about to become very annoying.

What they should have done in my opinion is added one more frickin’ column to the dashboard. So you could have sales of advertised products in one column and sales of other related products in another. While they were at it they could’ve included sales of other books in the series when someone one-clicks the entire series…That would’ve been nice.

But no. They had to go and make it worse.

2020, I tell ya. I’ve decided based on events in the year so far that this is the last year in the decade rather than the first year of a new decade.