A Brilliant Business Presentation for Creatives

DesignCuts is having a free online conference this week which has some fantastic deals on font and design bundles as well as some really interesting presentations. A lot of them are design-oriented, but there was one I watched today that I think is a must-watch for anyone trying to launch any sort of business quite frankly.

It’s basic business principle in the context of earning money as a creative. I’d highly recommend watching at least the first thirty minutes. The video is available here and it’s called Making Money as a Creative by Tom Ross.

 

AMS SP Ads for Authors in Germany and UK

As of sometime yesterday or this morning Amazon announced that authors can now access Sponsored Product ads in the UK and Germany. I’ve been running ads in the UK using an Amazon Advantage account which has a few more options than this, but it’s still a nice development for those authors who hadn’t managed to set up an Advantage account.

Keep in mind that each market is different and they’re going to respond to different bids and different keywords than the U.S. market. Think spelling differences, for example.

Also, in both accounts I had to fix my payment information. They had my credit card on file but I had to provide my address and legal name before I could run an ad. For those not in the EU, I just skipped the VAT field and checkbox at the bottom.

And in the German version it originally came up in German. Click on the top right corner dropdown just like you would for .com to change the language to English.

I’m not sure of the reporting delays in those markets. I had a German sale today that is probably from my AMS ad that I started there this morning but when I checked the dashboard it wasn’t even showing impressions yet let alone a sale.

As with everything this is good and bad. For those of us already advertising in the UK it’s going to hurt some. But it also levels the playing field a bit more which I think Amazon needs to do more of.

Also, those who are willing to poke around and figure things out on their own will do better initially as they get up and running first, but that’ll level out as information percolates down.

Expect click costs to go up over the next couple months. If you don’t stay on top of that expect impressions to drop significantly as more people enter the market.

Enjoy.

 

Sadly, I Am No J.D. Robb

A lot of the reading I’ve been doing this year is of the In Death series by J.D. Robb (probably better known as Nora Roberts). I’m almost done. That’s close to fifty books.

And I find myself as an author in awe of her ability to stay true to the demands of her genre. Every single one of those books I’ve read so far is firmly structured as a mystery.

What do I mean by that?

I mean that the opening is about the murder. And the focus of the story is on solving that murder. Those books are definitely character-driven. They would not be the same books without Mavis, Peabody, Roarke, Feeney, McNab, and all the other relationships. And they’re not necessarily the types of murder mysteries where you’re given the clues to solve the murder yourself. You as a reader are along for the ride with characters you’ve come to like.

Despite the fact that they’re character-driven mysteries she still manages to keep the murder and the solving of that murder the frame of each and every single book. I have yet to see her stumble on that point after forty-plus books.

Now, there are some authors who would see that as problematic. They think it’s too predictable. But what those authors fail to see is that that’s how you meet the expectations of readers of a certain genre.

You show them on page 1 that this is the type of story they’re going to get. This is a murder mystery. Someone is dead. And now someone will solve that murder. And then, within that framework, you play with the characters and the story.

It seems easy to do that, right?

But I’ll tell you, I personally do not find it easy to do. I’ve now written four cozy mysteries and finding that balance between the mystery and the personal lives of the characters is the biggest challenge I have in writing those books.

And just today I published a short story set in that world that doesn’t even have a mystery! That’s how much I struggle with it.

Trust me. You don’t want to put yourself in the position of having to explain through your marketing that this book isn’t what readers have come to expect from you.

So I really, really admire J.D. Robb/Nora Roberts for her ability to consistently and continuously work within the frame of her genre and yet create unique and believable characters at the same time. She’s truly a master of her craft. Someday I hope to be half the writer she is.