I Did Not Know That (AMS)

So I’m hard at work on turning AMS Ads for Authors into a video course. Step one of that process was to read through the book and turn what’s there into PowerPoint slides I could use in the videos. Step two is to record video using those slides and AMS.

And today I learned something I hadn’t known. Now maybe this is old news to everyone else and maybe it’s in the Meeks book since he’s (from what I hear) highly focused on product display ads, but what I realized today is that you can extend a product display ad indefinitely.

I was in a product display ad that I’d started ten days and I was showing how you can change the end date of the ad. When I set up the ad I’d set it up for the maximum allowed six months. So when I went in to the date to change it I expected I could shorten the ad period but not extend it. I was wrong.

It turns out that if you have a PD ad running today and go into that ad that you can set the end date for six months from today. Which should mean that you could set up an ad for six months, go in right before it expires, and extend it for another six months from the date you edit it.

Maybe this is old news to all of you. I don’t use PD ads much. But I wanted to pass it on in case of any of you hadn’t realized that either.

(I do have a few minor nits for the book that I’ll make before I publish the video course and will let you know about here, but none were what I would call significant. This is, though.)

Author: M.L. Humphrey

I am a former securities regulator, registered stockbroker (although only briefly), and consultant on regulatory and risk-related matters for large financial institutions with expertise in the areas of anti-money laundering regulation, mutual funds, and credit rating agencies. Since 2013 I have also been a published author who writes under a variety of pen names across non-fiction, fantasy, and romance.

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