This was another one that came up at the conference last weekend where I wanted to raise my hand and say “uh-uh”. And that’s the myth that it takes 50 reviews before you can get a Bookbub.
I just had my third Bookbub on Rider’s Revenge (two internationals–one in fantasy, one in YA–and a U.S. only in the YA category) in January. Right now that book has twelve reviews on Amazon and forty-seven on Goodreads. When it got its first Bookbub last January it had I think 8 on Amazon and maybe 9 on Goodreads.
(Contrast that with my first-in-series romance that I couldn’t get a Bookbub for that had over 100 Goodreads reviews at the time I applied. I also know of box sets that have had Bookbubs even though they had no reviews at all.)
I don’t know exactly why they chose Rider’s Revenge, but I can guess. One, is the cover. It has an incredibly strong cover. Also, I entered it in both the Self-Publishing Fantasy Blog Off in 2016 and in a Writer’s Digest contest, so I have editorial reviews on this book that are both very positive.
Bookbub sent out a handy-dandy checklist today for anyone who wants to apply for an ad with them discussing what they look for. It’s well worth reading (and embedded below):
Bottom line: Ignore the myths about what it takes to qualify for a Bookbub and just apply. Worst that happens they say no once a month. Best that happens, you get a Bookbub.
Depending on the category it might not be life-changing. Some people talk about how Bookbub made their career for them. Three Bubs a year and they were six-figure authors as a result. Not so much the case for me. YA is not as big a category as contemporary romance, obviously. But they’re generally profitable ads (all of mine have been profitable within twenty-four hours) and they help chip away at discoverability at a scale that most ads can’t.
Basically, if you don’t get one, it’s not the end of the world. And if you do get one, don’t quit your day job just yet. They’re nice to have and you should definitely apply for them. Because you never know.